The Essence of Me

My roommate was totally saddened when Folded & Hung replaced one of their billboards. One of the highlights of her commute was passing one particular billboard and dreamily staring (or ogling, most probably haha, jk, kat ;)) at this F&H model.

And now it’s gone and she desperately wanted to find out his name. I’ve googled him but came up with zilch. Can anyone help us name this mystery man?

(Photo downloaded from www.foldedandhung.com)